The doyenne of travel, food and culture blogging.
Jasmine Sidhu’s blog – jazzfoodtravelshop is an enchanting look at some exquisite cultures, luxury hotels, fabulous style ideas and gorgeously plated food from across the globe. Her Insta feed is sure to give you some serious wanderlust pangs!
How did your journey into blogging begin?
I started initially with food blogging. Being a huge foodie took me to various places. I began reviewing hotels within India and abroad which brought more opportunities to the fore. I must admit that I travel luxuriously but, I take a keen interest in the nitty gritty of the culture of the places I visit. Talking to people and listening to their stories helps me understand places better. That is how my audience connects with me since I am able to bring about this relatability factor via my pictures – be it food or places. It took me a while to reach here, but now I am known for my work and it speaks for itself.
What was your childhood like? What have been some of your memories from when you were growing up that have contributed towards your work ?
I had a very happy childhood, all thanks to my parents. My parents, especially my father was always very keen on traveling around with us, taking road trips, exploring regions, talking to people around. That instilled in me the need to travel and know more about places and people.
When you were little, what was a typical family meal like? Is everyone in your family very fond of food?
Food was always the central piece of our family gatherings, trips and road trips. Not that we were into junk food. Since the beginning we’ve always focused on balanced and healthy meals . We all bond over food. My favourite part of our childhood trips was when we stopped over for short meals/tea/ coffee breaks.
What is your favorite city to travel to and what do you usually do when you are there? What is your favorite cuisine?
My favourite city has to be Phuket. The love of mango sticky rice took me to that place. I always make sure to have at least one meal of mango sticky rice with different flavours whenever I am there. Also, I never skip the tour to Phi Phi .
Are you fond of cooking? What are some of your favorite dishes that you like cooking for yourself?
Yes , I love cooking and baking. I am immensely fond of tawa paranthas and curry chicken. I’ve tried my hand baking plenty of gluten free cookies, breads and oats tikkis.
Words of wisdom to your followers …
Trust the timing, everything happens for a reason. What is meant to be, is already happening. Have faith in the process and hang in there.
You are a champion for body positivity and having a deep sense of confidence in who you are. Tell us about your journey in regard to this.
Yes I am very confident about my body. I have never been snubbed for being or looking a certain way. It is just that there’s an innate comfort I feel in what I do. I feel content with the way I look. I don’t believe that your body size decides your happiness.
What have been some of the challenges owing to Coronavirus that you have faced in the last few months as a blogger ?
I haven’t faced any such issues due to Corona. I don’t have the problem of decreased traction that some bloggers face. People have accepted me for experimenting with my feed. I started making recipe videos during lockdown and that worked wonders for me.
What does fashion mean to you?
Being comfortable in your own skin.
What is the one place you are dying to travel to that you haven’t been to yet? Name one in India and one abroad.
Has to be Kashmir for sure in India. Who wouldn’t want to see it?! Seychelles is a country that I am the most excited about visiting.
What according to you is the best way to pamper oneself?
Taking a break, Netflix and chill.
How important are your female friendships to you?
Very. I am lucky to have my sisters as my friends. To me, family is power
What are some of the things that make you feel empowered?
The freedom to work, the freedom to think creatively, creating content and building a community that further empowers women.
Where would you like to see yourself 5 years down the line?
Building my own community and growing with each other over the years.